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    MKTSCI
    2011
    255views Multimedia» more  MKTSCI 2011»
    Opinion Leadership and Social Contagion in New Product Diffusion
    13 years 7 days ago
    Opinion Leadership and Social Contagion in New Product Diffusion
    Download  marketing.wharton.upenn.edu
    Raghuram Iyengar, Christophe Van den Bulte, Thomas...
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    AAAI
    2012
    265views Intelligent Agents» more  AAAI 2012»
    Security Games for Controlling Contagion
    11 years 7 months ago
    Security Games for Controlling Contagion
    Download  teamcore.usc.edu
    Many strategic actions carry a ‘contagious’ component beyond the immediate locale of the effort itself. Viral marketing and peacekeeping operations have both been observed to ...
    Jason Tsai, Thanh H. Nguyen, Milind Tambe
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