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    Opinion Leadership and Social Contagion in New Product Diffusion

    12 years 11 months ago
    Opinion Leadership and Social Contagion in New Product Diffusion
    Download  marketing.wharton.upenn.edu
    Raghuram Iyengar, Christophe Van den Bulte, Thomas
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    Added 14 May 2011
    Updated 14 May 2011
    Type Journal
    Year 2011
    Where MKTSCI
    Authors Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente
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