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    MKTSCI
    2011
    255views Multimedia» more  MKTSCI 2011»
    Opinion Leadership and Social Contagion in New Product Diffusion
    13 years 29 days ago
    Opinion Leadership and Social Contagion in New Product Diffusion
    Download  marketing.wharton.upenn.edu
    Raghuram Iyengar, Christophe Van den Bulte, Thomas...
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    AAAI
    2012
    265views Intelligent Agents» more  AAAI 2012»
    Security Games for Controlling Contagion
    11 years 8 months ago
    Security Games for Controlling Contagion
    Download  teamcore.usc.edu
    Many strategic actions carry a ‘contagious’ component beyond the immediate locale of the effort itself. Viral marketing and peacekeeping operations have both been observed to ...
    Jason Tsai, Thanh H. Nguyen, Milind Tambe
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