41 search results - page 2 / 9 » Optimal Auctions Capturing Constraints in Sponsored Search |
ESA
2009
Springer
13 years 10 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
FOCS
2010
IEEE
13 years 3 months ago
2010
IEEE
Generalized Second Price Auction, also knows as Ad Word auctions, and its variants has been the main mechanism used by search companies to auction positions for sponsored search l...
WINE
2009
Springer
13 years 12 months ago
2009
Springer
A well-known result due to Vickery gives a mechanism for selling a number of goods to interested buyers in a way that achieves the maximum social welfare. In practice, a problem wi...
CORR
2006
Springer
13 years 5 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
WINE
2009
Springer
13 years 12 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...