Designing web sites that are responsive to customer needs is a critical prerequisite for the success of online services. Recently, a usability evaluation procedure, based on the M...
Anne P. Massey, Vijay Khatri, Mitzi M. Montoya-Wei...
Quality of service of e-commerce sites has been usually managed by the allocation of resources such as processors, disks, and network bandwidth, and by tracking conventional perfo...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
Web personalization is the process of customizing a web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of ...