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WAIM
2009
Springer
13 years 11 months ago
2009
Springer
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
HICSS
2003
IEEE
13 years 9 months ago
2003
IEEE
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
JUCS
2006
13 years 4 months ago
2006
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...
GECCO
2007
Springer
13 years 10 months ago
2007
Springer
Web mining - data mining for web data - is a key factor of web technologies. Especially, web behavior mining has attracted a great deal of attention recently. Behavior mining invo...