159 search results - page 2 / 32 » Planning for Marketing Campaigns |
KDD
2002
ACM
14 years 5 months ago
2002
ACM
We present and discuss the important business problem of estimating the effect of retention efforts on the Lifetime Value of a customer in the Telecommunications industry. We disc...
ECIS
2004
13 years 6 months ago
2004
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
IADIS
2008
13 years 6 months ago
2008
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
ECIS
2003
13 years 6 months ago
2003
This paper discusses information quality issues concerning consumer data assimilated by telecommunication companies (telcos) in regional and global ventures. First, it describes v...
EOR
2000
13 years 5 months ago
2000
This contribution describes a general mixed-integer linear programming model based on a time-indexed formulation covering the relevant features required for the complete supply ch...