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ACMACE
2011
ACM
12 years 5 months ago
2011
ACM
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...