Marketing research has longed for better ways to measure consumer behavior. In this paper, we explore using sociometric data to study social behaviors of group shoppers. We hypoth...
James Begole, Maurice Chu, Oliver Brdiczka, Taemie...
With hundreds of millions of users already today, virtual worlds will become an important factor in tomorrow's media landscape. In a virtual world, users are represented by s...
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Search and recommendation systems must include contextual information to effectively model users’ interests. In this paper, we present a systematic study of the effectiveness of...
We have designed a highly versatile badge system to facilitate a variety of interaction at large professional or social events and serve as a platform for conducting research into ...
Joseph A. Paradiso, Jonathan Gips, Mathew Laibowit...