Traditional supply chain management utilized traditional media and channels to link firms in linear, inefficient relationships. The advent of electronic commerce over the Internet...
Organizations spend significant resources tracking customer satisfaction and managing service delivery. Although a great deal of effort is expended in understanding what goes on w...
Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based upon the principle that customer pr...
Business to Business (B2B) relationships in Ecommerce are becoming increasingly important. However, there is little guidance available for managers about how relationships should ...
Taking customer data as an example, the paper presents an approach to enhance the management of enterprise data by using Semantic Web technologies. Customer data is the most import...
Li Ma, Xingzhi Sun, Feng Cao, Chen Wang, Xiaoyuan ...