44 search results - page 4 / 9 » Predictive user click models based on click-through history |
DAGSTUHL
2007
13 years 7 months ago
2007
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a...
KDD
2010
ACM
13 years 9 months ago
2010
ACM
There has been considerable work on user browsing models for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the prob...
SIGIR
2002
ACM
13 years 5 months ago
2002
ACM
In a categorized information space, predicting users' information needs at the category level can facilitate personalization, caching and other topic-oriented services. This ...
SIGIR
2006
ACM
13 years 11 months ago
2006
ACM
Evaluating user preferences of web search results is crucial for search engine development, deployment, and maintenance. We present a real-world study of modeling the behavior of ...
WWW
2008
ACM
14 years 6 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...