82 search results - page 3 / 17 » Pricing Strategies for Viral Marketing on Social Networks |
GI
2010
Springer
13 years 3 months ago
2010
Springer
: Social networks and communities like facebook and myspace gain increasing importance in people's everyday lives. Companies start to see these platforms as a chance for commu...
GLOBECOM
2009
IEEE
14 years 20 hour ago
2009
IEEE
— This paper studies an auction based allocation of network resources for short-term contracts for heterogeneous network services. The combinatorial winner selection yields the o...
EUROSYS
2008
ACM
14 years 2 months ago
2008
ACM
Financial efficiency is the premier performance measure for most systems. Existing economic ecosystems for distribution of multimedia leave a lot to be desired: client-server plat...
ECIS
2000
13 years 6 months ago
2000
According to literature, penetration pricing is the dominant pricing strategy for network effect markets. In this paper we show that diffusion of products in a network effect marke...
TON
2010
13 years 3 months ago
2010
—We develop analytical models to characterize pricing of spectrum rights in cellular CDMA networks. Specifically, we consider a primary license holder that aims to lease its spe...