29 search results - page 1 / 6 » Privacy Regulation and Online Advertising |
MANSCI
2011
13 years 10 days ago
2011
PET
2009
Springer
13 years 10 months ago
2009
Springer
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
I3E
2009
13 years 3 months ago
2009
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
ICDM
2010
IEEE
13 years 3 months ago
2010
IEEE
In this paper we propose a new class of attacks that exploit advertising systems offering microtargeting capabilities in order to breach user privacy. We study the advertising syst...
FC
2010
Springer
13 years 5 months ago
2010
Springer
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods vio...