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» Sentiment-oriented contextual advertising
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IMC
2010
ACM
13 years 3 months ago
Challenges in measuring online advertising systems
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Saikat Guha, Bin Cheng, Paul Francis
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
13 years 11 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
FINTAL
2006
13 years 9 months ago
Language Model Mixtures for Contextual Ad Placement in Personal Blogs
Abstract. We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the...
Gilad Mishne, Maarten de Rijke
WWW
2010
ACM
13 years 10 months ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
WWW
2006
ACM
14 years 6 months ago
Finding advertising keywords on web pages
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho