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CORR
2010
Springer
44views Education» more  CORR 2010»
13 years 5 months ago
Simulating Customer Experience and Word Of Mouth in Retail - A Case Study
Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chri...
CORR
2008
Springer
100views Education» more  CORR 2008»
13 years 5 months ago
An Agent-Based Simulation of In-Store Customer Experiences
: Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation mode...
Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chri...