1407 search results - page 2 / 282 » Sponsored Search with Contexts |
ATAL
2010
Springer
13 years 6 months ago
2010
Springer
INFORMS
2007
13 years 4 months ago
2007
AIRWEB
2006
Springer
13 years 8 months ago
2006
Springer
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
ICDE
2009
IEEE
14 years 6 months ago
2009
IEEE
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
CHI
2010
ACM
13 years 11 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...