32 search results - page 1 / 7 » Strategic bidder behavior in sponsored search auctions |
DSS
2007
13 years 4 months ago
2007
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
CEC
2010
IEEE
13 years 6 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
MAGS
2010
12 years 11 months ago
2010
This paper analyzes sequential auctions for budget constrained bidders, for multiple heterogeneous common value objects. In most auctions, bidders not only have valuations for obj...