32 search results - page 6 / 7 » Strategic bidder behavior in sponsored search auctions |
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
We study vindictive bidding, a strategic bidding behavior in keyword auctions where a bidder forces his competitor to pay more without affecting his own payment. We show that most...
ESA
2009
Springer
14 years 10 days ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
ATAL
2008
Springer
13 years 7 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
WWW
2008
ACM
14 years 6 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
CORR
2006
Springer
13 years 5 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...