3 search results - page 1 / 1 » Success Factors in Mobile Viral Marketing: A Multi-Case Stud... |
ICMB
2007
IEEE
13 years 11 months ago
2007
IEEE
ICMB
2007
IEEE
13 years 11 months ago
2007
IEEE
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
ECIS
2003
13 years 6 months ago
2003
The benefits of living in a fast changing information society become evident if effective ebusiness practices are implemented, offering companies exposure and access to global mar...