3689 search results - page 1 / 738 » The Branding Analysis Pattern |
AICCSA
2006
IEEE
13 years 11 months ago
2006
IEEE
Branding is a concept that spans multiple areas of application. It is used to create identifiable associations between any type of entity and its brands, with the sole purpose of ...
JTAER
2010
13 years 6 days ago
2010
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
SASO
2008
IEEE
13 years 11 months ago
2008
IEEE
MKTSCI
2010
13 years 3 months ago
2010
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
ICPADS
2005
IEEE
13 years 11 months ago
2005
IEEE
The Internet has become a key instrument for establishing and promoting product brands. Companies are very interested in detecting any misuse of their logos, plagiarism, grey impo...