9 search results - page 1 / 2 » The True Lift Model - A Novel Data Mining Approach to Respon... |
SIGKDD
2002
13 years 5 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
A recent study by two prominent finance researchers, Fama and French, introduces a new framework for studying risk vs. return: the migration of stocks across size-value portfolio ...
ICDM
2002
IEEE
13 years 10 months ago
2002
IEEE
This paper describes a novel data mining approach that employs evolutionary programming to discover knowledge represented in Bayesian networks. There are two different approaches ...
BTW
2009
Springer
13 years 6 months ago
2009
Springer
Abstract: Multimedia databases are increasingly common in science, business, entertainment and many other applications. Their size and high dimensionality of features are major cha...
BIODATAMINING
2008
13 years 5 months ago
2008
Background: Comorbidity of Major Depressive Disorder (depression) and Alcohol Use Disorders (AUD) is well documented. Depression, AUD, and the comorbidity of depression with AUD s...