416 search results - page 2 / 84 » The dynamics of viral marketing |
HICSS
2009
IEEE
13 years 11 months ago
2009
IEEE
In times of web 2.0 and its strong focus on user interaction in business models, entrepreneurs and investors of internet businesses often back up their ambitious growth expectatio...
KDD
2002
ACM
14 years 5 months ago
2002
ACM
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
KDD
2010
ACM
13 years 6 months ago
2010
ACM
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
GECCO
2010
Springer
13 years 9 months ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...