1607 search results - page 1 / 322 » The effects of online advertising |
FC
2008
Springer
13 years 6 months ago
2008
Springer
Abstract. An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: pu...
WWW
2011
ACM
12 years 11 months ago
2011
ACM
We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate ...
WWW
2011
ACM
12 years 11 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
CACM
2007
13 years 4 months ago
2007
Pop-up, pop-under, and in-line ads have been said to be intrusive, and previous findings suggest that they could have important effects on user perception and cognition. Using a 2...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...