Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
We consider the price of selfish routing in terms of tradeoffs and from an average-case perspective. Each player in a network game seeks to send a message with a certain length by...
Abstract—Market-based mechanisms offer promising approaches for spectrum access in cognitive radio networks. In this paper, we focus on two market models, one with a monopoly pri...
Lei Yang, Hongseok Kim, Junshan Zhang, Mung Chiang...
Tactical and operational planning for manufacturing enterprises are more important today than ever before as their supply chains span the globe. Two state-of-the-art technologies ...
: In December of 2010, the new game CityVille achieved 6 million daily active users in just 8 days. Clearly the success of CityVille owes something to the fun gameplay experience i...