5 search results - page 1 / 1 » Toward Expressive and Scalable Sponsored Search Auctions |
ICDE
2008
IEEE
14 years 7 months ago
2008
IEEE
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
WWW
2010
ACM
14 years 29 days ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
AAAI
2011
12 years 6 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
ESA
2009
Springer
14 years 16 days ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...