We address the problem of learning classifiers for several related tasks that may differ in their joint distribution of input and output variables. For each task, small
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
In this paper we consider the competition on the Internet between information providers to maximise their exposure to a relevant audience. Spammers and Search engine gamers adopt a...