27 search results - page 3 / 6 » Using landing pages for sponsored search ad selection |
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
WWW
2011
ACM
13 years 5 days ago
2011
ACM
Information needs are rarely satisfied directly on search engine result pages. Searchers usually need to click through to search results (landing pages) and follow search trails b...
DSS
2007
13 years 5 months ago
2007
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
ATAL
2008
Springer
13 years 7 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...