19 search results - page 1 / 4 » Value of Learning in Sponsored Search Auctions |
WINE
2010
Springer
13 years 2 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...