70 search results - page 1 / 14 » Vindictive bidding in keyword auctions |
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
We study vindictive bidding, a strategic bidding behavior in keyword auctions where a bidder forces his competitor to pay more without affecting his own payment. We show that most...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid ...
SIGECOM
2006
ACM
13 years 10 months ago
2006
ACM
We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighte...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...