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» What makes people trust online gambling sites
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CHI
2002
ACM
14 years 5 months ago
What makes people trust online gambling sites?
A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...
Bhiru Shelat, Florian N. Egger
CHI
2001
ACM
14 years 5 months ago
What makes Web sites credible?: a report on a large quantitative study
The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how diffe...
B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex...
WWW
2009
ACM
14 years 5 months ago
What makes conversations interesting?: themes, participants and consequences of conversations in online social media
Rich media social networks promote not only creation and consumption of media, but also communication about the posted media item. What causes a conversation to be interesting, th...
Ajita John, Dorée D. Seligmann, Hari Sundar...
CIKM
2009
Springer
13 years 11 months ago
StereoTrust: a group based personalized trust model
Trust plays important roles in diverse decentralized environments, including our society at large. Computational trust models help to, for instance, guide users’ judgements in o...
Xin Liu, Anwitaman Datta, Krzysztof Rzadca, Ee-Pen...
ACMICEC
2007
ACM
303views ECommerce» more  ACMICEC 2007»
13 years 8 months ago
Impact of social influence in e-commerce decision making
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Young Ae Kim, Jaideep Srivastava