A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...
The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how diffe...
B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex...
Rich media social networks promote not only creation and consumption of media, but also communication about the posted media item. What causes a conversation to be interesting, th...
Trust plays important roles in diverse decentralized environments, including our society at large. Computational trust models help to, for instance, guide users’ judgements in o...
Xin Liu, Anwitaman Datta, Krzysztof Rzadca, Ee-Pen...
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...