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MKTSCI
2008
62views more  MKTSCI 2008»
13 years 5 months ago
Mental Accounting and Consumer Choice
Richard H. Thaler
MKTSCI
2010
42views more  MKTSCI 2010»
13 years 3 months ago
"Call for Prices": Strategic Implications of Raising Consumers' Costs
Preyas S. Desai, Anand Krishnamoorthy, Preethika S...