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mktsci 2011
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Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
12 years 11 months ago
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marketing.wharton.upenn.edu
Christophe Van den Bulte, Raghuram Iyengar
claim paper
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34
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MKTSCI
2011
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Cross-Market Discounts
12 years 11 months ago
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www.dii.uchile.cl
Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
claim paper
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16
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MKTSCI
2011
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Opinion Leadership and Social Contagion in New Product Diffusion
12 years 11 months ago
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marketing.wharton.upenn.edu
Raghuram Iyengar, Christophe Van den Bulte, Thomas...
claim paper
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MKTSCI
2011
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Brands: The Opiate of the Nonreligious Masses?
12 years 11 months ago
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faculty.fuqua.duke.edu
Ron Shachar, Tülin Erdem, Keisha M. Cutright,...
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36
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2011
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Online Display Advertising: Targeting and Obtrusiveness
12 years 7 months ago
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ts-si.org
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
Avi Goldfarb, Catherine Tucker
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