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SIGKDD
2002
13 years 4 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
DEXA
2005
Springer
13 years 10 months ago
2005
Springer
The main challenge of mining sequential patterns is the high processing cost of support counting for large amount of candidate patterns. For solving this problem, SPAM algorithm wa...