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PERVASIVE
2009
Springer
10 years 8 months ago
Users' View on Context-Sensitive Car Advertisements
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...
Florian Alt, Christoph Evers, Albrecht Schmidt
GI
2009
Springer
10 years 8 months ago
TaxiMedia: An Interactive Context-Aware Entertainment and Advertising System
: The use of public transport vehicles, such as trams, buses, and taxis as an advertising space is increasing since several years. However mainly the outside of the vehicles is use...
Florian Alt, Alireza Sahami Shirazi, Max Pfeiffer,...
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
10 years 10 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
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