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    FIS
    2009
    124views Internet Technology» more  FIS 2009»
    Semantic Advertising for Web 3.0
    13 years 2 months ago
    Semantic Advertising for Web 3.0
    Download  www.abdn.ac.uk
    Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
    Edward Thomas, Jeff Z. Pan, Stuart Taylor, Yuan Re...
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    ECAI
    2006
    Springer
    158views Artificial Intelligence» more  ECAI 2006»
    Auction Mechanisms for Efficient Advertisement Selection on Public Displays
    13 years 8 months ago
    Auction Mechanisms for Efficient Advertisement Selection on Public Displays
    Download  eprints.ecs.soton.ac.uk
    Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Alth...
    Terry R. Payne, Esther David, Nicholas R. Jennings...
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