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ECAI
2006
Springer

Auction Mechanisms for Efficient Advertisement Selection on Public Displays

13 years 7 months ago
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Although the efficiency of such advertising systems can be improved if the display is aware of the identity and interests of the audience, this knowledge is difficult to acquire when users are not actively interacting with the display. To this end, we present BluScreen, an intelligent public display, which selects and displays adverts in response to users detected in the audience. Here, users are identified and their advert viewing history tracked, by detecting any Bluetooth-enabled devices they are carrying (e.g. phones, PDAs, etc.). Within BluScreen we have implemented an agent system that utilises an auction-based marketplace to efficiently select adverts for the display, and deployed this within an installation in our Department. We demonstrate, by means of an empirical evaluation, that the performance of thi...
Terry R. Payne, Esther David, Nicholas R. Jennings
Added 22 Aug 2010
Updated 22 Aug 2010
Type Conference
Year 2006
Where ECAI
Authors Terry R. Payne, Esther David, Nicholas R. Jennings, Matthew Sharifi
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