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ICMB
2007
IEEE
124views Business» more  ICMB 2007»
13 years 11 months ago
Piercing the Fog of Mobile Advertising
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
Ramin Vatanparast
ICMB
2007
IEEE
139views Business» more  ICMB 2007»
13 years 11 months ago
An Assessment of NFC for Future Mobile Payment Systems
In this paper, we present an assessment of NFC (Near Field Communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services...
Jan Ondrus, Yves Pigneur
ICMB
2007
IEEE
157views Business» more  ICMB 2007»
13 years 11 months ago
Estimating the Capacity of the Location - Based Advertising Channel
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
Gyözö Gidófalvi, Hans Ravnkj&aeli...
ICMB
2007
IEEE
136views Business» more  ICMB 2007»
13 years 11 months ago
The Emergence of the Mobile Enterprise: A Value-Driven Perspective
The mobile enterprise is an emerging organizational form that has resulted in a paradigm shift of how business is done. However, only little theoretical work has been done to expl...
Rahul C. Basole
ICMB
2007
IEEE
119views Business» more  ICMB 2007»
13 years 11 months ago
Understanding Consumers' Expectations of Mobile Data Services in Australia
The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the...
Sherah Kurnia, Heejin Lee, Song Yang
ICEBE
2007
IEEE
92views Business» more  ICEBE 2007»
13 years 11 months ago
ASM-TL: an Abstract Service Model Enabling Adaptive Matchmaking
Wanghu Chen, Yanbo Han, Chen Liu, Jing Wang 0002, ...
ICEBE
2007
IEEE
79views Business» more  ICEBE 2007»
13 years 11 months ago
Partition-based Profit Optimisation for Multi-class Requests in Clusters of Servers
This paper investigates profit optimisation by the partitioning of server pools. Different types of web requests are considered in this paper: best-effort requests and multi-class...
Ligang He, James Wen Jun Xue, Stephen A. Jarvis
ICEBE
2007
IEEE
151views Business» more  ICEBE 2007»
13 years 11 months ago
Systematic Security Analysis for Service-Oriented Software Architectures
Due to the dramatic increase in intrusive activities architecture security analysis and design has emerged as an important aspect of the development of software services. It is a ...
Yanguo Liu, Issa Traoré