ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
CAISE
2005
Springer
13 years 10 months ago
2005
Springer
Abstract. The lack of a good understanding of customer needs within eservice initiatives caused severe financial losses in the Norwegian energy sector, resulting in the failure of...
HICSS
2008
IEEE
13 years 11 months ago
2008
IEEE
Designing web sites that are responsive to customer needs is a critical prerequisite for the success of online services. Recently, a usability evaluation procedure, based on the M...