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    HICSS
    2003
    IEEE
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    A Marketing Model for Mobile Wireless Services
    13 years 10 months ago
    A Marketing Model for Mobile Wireless Services
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    : 1 Invaluable feedback from HIICS referees is gratefully acknowledged. Mobile data services integrate handheld and Internet technologies to create new value propositions (Keen and...
    A. Lee Gilbert, Jon D. Kendall
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