Sciweavers

Share
ICMB
2007
IEEE
134views Business» more  ICMB 2007»
9 years 9 days ago
Applying Location-Aware Linkcell-Based Data Management to Context-Aware Mobile Business Services
Providing location-aware services to mobile users comes with an inherent service-degrading data management problem for which the location-aware linkcell-based data management meth...
James E. Wyse
ICMB
2007
IEEE
115views Business» more  ICMB 2007»
9 years 4 months ago
An Integrated Service Selection Engine for Context-aware Computing
Hong Ling, Tao Dong, Zhengchuan Xu, Peiqiang Tan
ICMB
2007
IEEE
144views Business» more  ICMB 2007»
9 years 4 months ago
Augmented Reality 3D Interactive Advertisements on Smartphones
Whilst Augmented Reality (AR) has been a prevalent research topic it has proved difficulty to implement and apply in commercial situations as it generally requires complex and exp...
Fadi Chehimi, Paul Coulton, Reuben Edwards
ICMB
2007
IEEE
124views Business» more  ICMB 2007»
9 years 6 months ago
Piercing the Fog of Mobile Advertising
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
Ramin Vatanparast
ICMB
2007
IEEE
139views Business» more  ICMB 2007»
9 years 6 months ago
An Assessment of NFC for Future Mobile Payment Systems
In this paper, we present an assessment of NFC (Near Field Communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services...
Jan Ondrus, Yves Pigneur
ICMB
2007
IEEE
157views Business» more  ICMB 2007»
9 years 6 months ago
Estimating the Capacity of the Location - Based Advertising Channel
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
Gyözö Gidófalvi, Hans Ravnkj&aeli...
ICMB
2007
IEEE
136views Business» more  ICMB 2007»
9 years 6 months ago
The Emergence of the Mobile Enterprise: A Value-Driven Perspective
The mobile enterprise is an emerging organizational form that has resulted in a paradigm shift of how business is done. However, only little theoretical work has been done to expl...
Rahul C. Basole
ICMB
2007
IEEE
119views Business» more  ICMB 2007»
9 years 6 months ago
Understanding Consumers' Expectations of Mobile Data Services in Australia
The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the...
Sherah Kurnia, Heejin Lee, Song Yang
books