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    EOR
    2006
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    Implications of personalization offers on demand and supply network design: A case from the golf club industry
    13 years 4 months ago
    Implications of personalization offers on demand and supply network design: A case from the golf club industry
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    Competitive, open and global markets render the consumer more demanding towards manufacturers
    Marc Poulin, Benoît Montreuil, Alain Martel
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