Implications of personalization offers on demand and supply network design: A case from the golf club industry

13 years 4 months ago

Competitive, open and global markets render the consumer more demanding towards manufacturers

Marc Poulin, Benoît Montreuil, Alain Martel

Competitive | EOR 2006 | Key Competitive Factor | Personalization |

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Added	12 Dec 2010
Updated	12 Dec 2010
Type	Journal
Year	2006
Where	EOR
Authors	Marc Poulin, Benoît Montreuil, Alain Martel

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