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MKTSCI
2010
94views more  MKTSCI 2010»
13 years 3 months ago
The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
Denzil G. Fiebig, Michael P. Keane, Jordan Louvier...
MKTSCI
2010
82views more  MKTSCI 2010»
13 years 3 months ago
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua...
MKTSCI
2010
60views more  MKTSCI 2010»
13 years 3 months ago
Channel Pass-Through of Trade Promotions
Vincent Nijs, Kanishka Misra, Eric T. Anderson, Ka...
MKTSCI
2010
79views more  MKTSCI 2010»
13 years 3 months ago
Investigating Consumer Purchase Behavior in Related Technology Product Categories
S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwa...
MKTSCI
2010
47views more  MKTSCI 2010»
13 years 3 months ago
The Length of Product Line in Distribution Channels
Yunchuan Liu, Tony Haitao Cui
MKTSCI
2010
95views more  MKTSCI 2010»
13 years 3 months ago
Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
Shuya Yin, Saibal Ray, Haresh Gurnani, Animesh Ani...
MKTSCI
2010
75views more  MKTSCI 2010»
13 years 3 months ago
Tipping and Concentration in Markets with Indirect Network Effects
Jean-Pierre Dubé, Günter J. Hitsch, Pr...