ECIS
2004
13 years 6 months ago
2004
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
ICMB
2007
IEEE
13 years 11 months ago
2007
IEEE
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...