PERSUASIVE
2009
Springer
13 years 11 months ago
2009
Springer
This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has...
PERSUASIVE
2009
Springer
13 years 11 months ago
2009
Springer
Goal-setting has been shown to be an effective strategy for changing behavior; therefore employing goal-setting in persuasive technologies could be an effective way to encourage b...
PERSUASIVE
2009
Springer
13 years 11 months ago
2009
Springer