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GI
2009
Springer
11 years 6 months ago
Engaging Passers-by with Interactive Screens - A Marketing Perspective
: This position paper approaches pervasive advertising from a marketing
Daniel Michelis, Hendrik Send
GI
2009
Springer
11 years 6 months ago
Tokenized Interaction Architecture
: Out-of-Home (OOH) advertising is currently advancing into a new era: “pervasive advertising” is one of the buzz words describing a soft change from the traditional push-only ...
Boxian Dong, Bernhard Wally, Alois Ferscha
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