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    ESWA
    2007
    127views more  ESWA 2007»
    An anticipation model of potential customers' purchasing behavior based on clustering analysis and association rules analysis
    13 years 4 months ago
    An anticipation model of potential customers' purchasing behavior based on clustering analysis and association rules analysis
    Download  4430.wwwts.au.edu.tw
    This paper proposes an anticipation model of potential customers’ purchasing behavior. This model is inferred from past purchasing behavior of loyal customers and the web server...
    Horng-Jinh Chang, Lun-Ping Hung, Chia-Ling Ho
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    ESWA
    2002
    74views more  ESWA 2002»
    A study on VRM-awareness enterprise websites
    13 years 4 months ago
    A study on VRM-awareness enterprise websites
    Download  dblab.mgt.ncu.edu.tw
    Enterprise websites nowadays have become one of the most important conversation channels between the enterprise and its existing/ potential customers (visitors). We envision that ...
    Soe-Tsyr Yuan, Ho-Shing Chen
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    ECWEB
    2010
    Springer
    163views ECommerce» more  ECWEB 2010»
    Social Networks as Data Source for Recommendation Systems
    13 years 5 months ago
    Social Networks as Data Source for Recommendation Systems
    Download  www.mathias-bank.de
    Abstract. Reviews and review based rankings are widely used in recommendation systems to provide potential customers quality information about selected products. During the last ye...
    Mathias Bank, Juergen Franke
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    UAI
    2000
    146views Artificial Intelligence» more  UAI 2000»
    A Decision Theoretic Approach to Targeted Advertising
    13 years 6 months ago
    A Decision Theoretic Approach to Targeted Advertising
    Download  research.microsoft.com
    A simple advertising strategy that can be used to help increase sales of a product is to mail out special o ers to selected potential customers. Because there is a cost associated...
    David Maxwell Chickering, David Heckerman
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    ECIS
    2000
    109views Information Technology» more  ECIS 2000»
    Corporate Media - An Approach for Corporate Community Management
    13 years 6 months ago
    Corporate Media - An Approach for Corporate Community Management
    Download  is2.lse.ac.uk
    Victor Porak, Ulrike Geissler, Sabine Einwiller
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