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    HICSS
    2003
    IEEE
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    "Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk"
    13 years 9 months ago
    "Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk"
    Download  www.hicss.hawaii.edu
    Consumer adoption of e-services is an important goal for many service providers, however little is known about how different consumer segments perceive and evaluate them for adopt...
    Mauricio Featherman, Mark A. Fuller
    claim paper
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