ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...