Sciweavers

PERSUASIVE
2007
Springer
13 years 11 months ago
Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
: Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, ...
Brian Cugelman, Mike Thelwall, Phil Dawes